Privacy policy

Privacy policy

This data protection declaration informs you about the nature, scope and purpose of the processing of personal data (hereinafter abbreviated to „data“) within our online offer and the websites, functions and contents connected with it websites, functions and contents as well as external online presences, such as e.g. our social media profiles (hereinafter collectively referred to as „online offer“). With regard to the used terms used, such as „processing“ or „controller“, we refer to the definitions in the we refer to the definitions in Art. 4 of the Basic Data Protection Regulation (DSGVO).

Responsible

Michael Beese

39110 Magdeburg

E-mail: mb@btc24.news

Types of data processed

– Inventory data (e.g., names, addresses)

– Contact data (e.g., email, phone numbers)

– Content data (e.g., text entries, photographs, videos)

– Usage data (e.g., web pages visited, interest in content, access times)

– Meta/communication data (e.g., device information, IP addresses)

Categories of data subjects

Visitors and users of the online offer (hereinafter we also refer to the data data subjects collectively also as „users“).

Purpose of the processing

– Provision of the online offer, its functions and content

– Answering contact requests and communication with users

– Security measures

– Reach measurement/marketing

Terminology used „Personal data“ means any information relating to an identified or identifiable natural person (hereinafter referred to as the „data subject“); an identifiable natural person is one who is directly or person, directly or indirectly, in particular by reference to an identifier person directly or indirectly, in particular by reference to an identifier such as a name, an location data, to an online identifier (e.g. cookie) or to one or more specific characteristics that are an expression of the physical, physiological, genetic or other of the physical, physiological, genetic, psychological, economic, cultural or economic, cultural or social identity of this natural person.

„Processing“ means any operation or set of operations which is performed with or without the aid of automatic carried out with or without the aid of automated procedures, or any such series of procedures in connection with personal data. The term is broad and encompasses virtually any handling of data.

„Pseudonymization“ means the processing of personal data in such a manner personal data can no longer be related to a specific data subject without the information can no longer be attributed to a specific data subject person without the addition of further information, provided that information is stored separately and is subject to technical and organizational and organizational measures to ensure that the personal data cannot be data cannot be attributed to an identified or identifiable natural person.

„Profiling“ means any type of automated processing of personal data which consists in using that personal data to identify certain personal to evaluate certain personal aspects relating to a natural person, in particular in order to individual, in particular to evaluate aspects relating to his or her work performance, economic situation, health, personal preferences, interests, reliability, behavior, whereabouts, or change of change of location of this natural person to analyze or predict.

A „data controller“ is the natural or legal person public authority, agency or other body which alone or jointly with with others, determines the purposes and means of the processing of personal data, is referred to.

„Processor“ a natural or legal person, public authority, authority, agency or other body which processes personal data on behalf of the of the controller.

Relevant legal basis

In accordance with Art. 13 DSGVO, we inform you about the legal basis of our data processing of our data processing. If the legal basis is not mentioned in the Privacy Policy is not mentioned, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 DSGVO, the legal basis for the processing for the fulfillment of our services and implementation of contractual measures as well as answering inquiries is Art. 6 para. 1 lit. b DSGVO, the legal basis for the processing for the fulfillment of our legal obligations is Art. 6 para. 1 lit. c DSGVO, and the legal basis for processing to protect our legitimate interests is. Art. 6 (1) lit. f DSGVO. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) lit. d DSGVO serves as the legal basis.

Security measures

We take security measures in accordance with Art. 32 DSGVO, taking into account the state of the art, the costs of implementation and the nature, scope the scope, circumstances and purposes of the processing as well as the different likelihood and severity of the risk to the rights and freedoms of natural for the rights and freedoms of natural persons, appropriate technical and organizational measures to ensure a level of protection appropriate level of protection.

The measures shall include, in particular, safeguarding the confidentiality, integrity, and availability of data by controlling physical physical access to the data, as well as the access, input, transmission, and access, input, transfer, ensuring availability and separation of data their separation. Furthermore, we have established procedures that allow for the data subjects‘ rights, deletion of data, and reaction to data data compromise. We also take into account the protection of personal data as early as the development and selection of selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and privacy-friendly default settings (Art. 25 DSGVO).

Cooperation with processors and third parties If, in the course of our processing, we disclose data to other persons and companies (order processors or third parties), we or third parties, transmit it to them or otherwise grant them access to the data data, this will only be done on the basis of a legal permission (e.g. when permission (e.g. if a transfer of data to third parties, such as to payment service providers, according to Art. 6 Para. 1 lit. b DSGVO for the performance of the contract), you have consented, a legal obligation legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.). Insofar as we entrust third parties with the processing of data on the basis of a so-called „order processing contract“, this is done on the basis of Art. basis of Art. 28 DSGVO.

Transfers to third countries

If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or in the context of the use of or this occurs in the context of the use of services of third parties or disclosure or transmission of data to third parties, this is only done this only if it is necessary for the fulfillment of our (pre)contractual obligations, on the basis of your consent, on the basis of a legal legal obligation or on the basis of our legitimate interests happens. Subject to legal or contractual permissions, we process or allow the data to be processed in a third country only if the special Existence of the special requirements of Art. 44 et seq. DSGVO process. I.e. the processing takes place, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data level of data protection corresponding to that of the EU (e.g. for the USA by the „Privacy Shield“) or compliance with officially recognized special contractual obligations (so-called „standard contractual clauses“).

Rights of the data subjects

You have the right to request confirmation as to whether or not relevant data are processed and to information about these data as well as to further information and a copy of the data in accordance with Art. 15 DSGVO.

You have according to. Art. 16 DSGVO the right to request the completion data concerning you or the correction of data concerning you that is incorrect data concerning you.

In accordance with Art. 17 DSGVO, you have the right to request that data be deleted without delay, or alternatively, in accordance with Art. or alternatively, in accordance with Art. 18 DSGVO, to request a restriction of the processing of the data to demand.

You have the right to request that the data relating to you that you have provided to us in accordance with Art. 20 DSGVO and to request its transfer to other data controllers.

You also have the right, pursuant to Art. 77 DSGVO, to lodge a complaint with the competent supervisory authority.

Right of revocation

You have the right to revoke consents granted pursuant to Art. 7 para. 3 DSGVO with effect for the future.

Right of objection

You may object to the future processing of data relating to you in accordance with Art. 21 DSGVO at any time. The objection in particular against processing for purposes of direct advertising take place.

Cookies and right to object to direct advertising

Cookies“ are small files that are stored on the user’s computer computers of the users. Within the cookies different information can be stored. A cookie primarily serves

information about the user (or the device on which the cookie is stored) during or the cookie is stored) during or after his or her visit to an online offer. As temporary cookies, or „session cookies“ or „transient cookies“, are cookies deleted after a user leaves an online offer and closes his browser closes his browser. In such a cookie, for example, the contents of a shopping cart in an online contents of a shopping cart in an online store or a login status might be stored. Cookies are referred to as „permanent“ or „persistent“, that remain stored even after the browser is closed. Thus e.g. the login status can be stored if the user visits the site after several days. Likewise, such a cookie can store the interests of the users can be stored in such a cookie, which can be used for or marketing purposes. The term „third-party cookie“ refers to Cookies that are offered by providers other than the responsible party, provider that operates the online offer (otherwise, if it is only its cookies, one only their cookies are referred to as „first-party cookies“).

We may use temporary and permanent cookies and will clarify about this within the framework of our data protection declaration.

If users do not want cookies to be stored on their computer, they are asked to computer, they are requested to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies for the purposes of marketing purposes can be objected to in the case of many of the services, especially in the case of tracking, via the U.S. website site http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ can be declared. Furthermore, the storage of cookies can be disabled by means of the by deactivating them in the browser settings.

Please note that you may then not be able to use all the functions of this online of this online offer can be used.

Deletion of data

The data processed by us will be deleted or its processing restricted in accordance with Art. 17 and 18 DSGVO deleted or restricted in its processing. Unless not expressly stated within the scope of this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their are no longer required for their intended purpose and the deletion is not legal obligations to retain data oppose the deletion. If the data is not deleted because it is required for other and legally permissible purposes, their processing will be restricted. I.e. the data is blocked and not processed for other purposes. The applies, for example, to data that must be retained for reasons of commercial or tax law must be retained.

According to legal requirements in Germany, the storage is carried out especially for 10 years according to §§ 147 Abs. 1 AO, 257 Abs. 1 Nr. 1 und 4, para. 4 HGB (books, records, management reports, accounting vouchers, commercial books, documents relevant for taxation, etc.) and 6 years according to § 257 para. 1 no. 2 and 3, para. 4 HGB (commercial letters).

According to legal requirements in Austria, the retention in particular for 7 years according to § 132 Abs. 1 BAO (accounting documents, vouchers/invoices, accounts, receipts, business papers, statement of income and expenses, etc.), for 22 years in connection with real estate and for 10 years in the case of documents in connection with electronically provided services, telecommunications, broadcasting and services provided to non-entrepreneurs in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used is used.

Agency services

We process the data of our customers within the scope of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes/ handling, server administration, data analysis/ consulting services and training services.

In this context, we process inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text entries, photographs, videos), contractual data (e.g., subject matter of contract, term), payment data (e.g., bank details, payment history), usage data and metadata (e.g., in the the evaluation and performance measurement of marketing measures).

We do not process special categories of personal data special categories of personal data, unless these are part of a commissioned processing. The data subjects include our customers, interested parties as well as their customers, users, website visitors or employees as well as third parties. The purpose of the processing is the provision of contractual services, invoicing and our customer service. The legal bases of the processing result from Art. 6 (1) lit. b DSGVO (contractual services), Art. 6 (1) lit. f DSGVO (analysis, statistics, optimization, security measures).

We process data that is required for the justification and fulfillment of the and fulfillment of the contractual services and point out the necessity of their disclosure. Disclosure to external parties takes place only if it is necessary in the context of an order. In the processing of the data provided to us within the scope of an order, we act we act in accordance with the instructions of the client as well as the legal legal requirements for commissioned processing in accordance with Art. 28 DSGVO and process the data for no other purposes than those specified in the order purposes.

We delete the data after the expiry of legal warranty and comparable and comparable obligations. The necessity of the storage of the data is data is reviewed every three years; in the case of statutory archiving obligations, the deletion takes place after their expiry (6 yrs, according to § 257 Abs. 1 HGB, 10 J, according to § 147 Abs. 1 AO). In the case of data which have been disclosed to us by the client within the scope of an order we delete the data in accordance with the requirements of the order, in principle order, in principle after the end of the order.

External payment service providers

We use external payment service providers through whose platforms the users and we payment transactions (e.g., in each case with a link to the privacy policy,

Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full),

Klarna (https://www.klarna.com/de/datenschutz/),

Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/),

Giropay (https://www.giropay.de/rechtliches/datenschutz-agb/),

Visa (https://www.visa.de/datenschutz),

Mastercard (https://www.mastercard.de/de-de/datenschutz.html),

American Express (https://www.americanexpress.com/de/content/privacy-policy-statement.html)

In the context of the fulfillment of contracts we use the payment service providers on the basis of Art. 6 para. 1 lit. b. DSGVO in this context. For the rest, we use external payment service providers on basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f. DSGVO, in order to offer our users effective and secure payment options to offer our users.

The data processed by the payment service providers include the following Inventory data, such as the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums as well as contract, totals and recipient-related information. The information are required to carry out the transactions. The data entered data is processed and stored only by the payment service providers stored by them. I.e. we do not receive any account or credit card-related information, but only information with confirmation or negative information of the payment. At payment service providers may transmit the data to credit credit agencies. The purpose of this transmission is identity and credit assessment. In this regard, we refer to the terms and conditions and data protection information of the payment service providers.

For the payment transactions, the terms and conditions and the data protection information of the respective payment service providers, which within the respective websites or transaction applications can be accessed are available. We also refer to these for the purpose of further information and assertion of rights of revocation, information and other rights rights of data subjects.

Administration, financial accounting

Office organization, contact management

We process data within the scope of Administrative tasks as well as organization of our business, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the process as part of the provision of our contractual services. The processing bases are Art. 6 para. 1 lit. c. DSGVO, Art. 6 para. 1 lit. f. DSGVO. Customers, interested parties, business partners and website visitors are affected. The purpose and our interest in the processing lies in the administration, financial accounting, office organization, archiving of data, i.e. Tasks that are necessary for the maintenance of our business activities, performance of our tasks and provision of our services.

The deletion of data with regard to contractual services and the contractual communication corresponds to the information processing activities.

In this regard, we disclose or transfer data to the financial administration, advisors, such as tax advisors or auditors, as well as further fee offices and payment service providers.

Furthermore, on the basis of our business interests, we store information about business interests, we store data on suppliers, event organizers and other business business partners, e.g. for the purpose of later contact. These company-related data, we generally store it permanently.

Participation in affiliate partner programs

Within our online offer we use cookies on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer) according to Art. 6 para. 1 lit. f DSGVO industry-standard tracking measures, insofar as these are necessary for the operation of the Affiliate system are necessary. In the following we inform the users about the technical background.

The services offered by our contractual partners can also be advertised and linked on other websites advertised and linked on other websites (so-called affiliate links or after-buy or after-buy systems, e.g. if links or services of third parties are offered after are offered after a contract has been concluded). The operators of the respective websites receive a commission if users follow the affiliate links and subsequently and subsequently take advantage of the offers.

In summary, it is necessary for our online offer that we can be able to track whether users who are interested in affiliate links and/or the offers available on our website, subsequently use the offers subsequently at the instigation of the affiliate links or our online platform.

Online Platform, perceive. For this purpose, the affiliate links and offers are supplemented by certain values, which are a component of the link or can be set otherwise, e.g. in a cookie. Among the values include, in particular, the source website (referrer) time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking-specific values tracking-specific values such as advertising material ID, affiliate ID and categorizations.

The online identifiers of the users used by us are pseudonymous values are pseudonymous values. I.e. the online identifiers themselves do not contain any no personal data such as names or e-mail addresses. They only help us to determine whether the same user who clicked on an affiliate link or registered clicked on an affiliate link or was interested in an offer via our online offer through our online offer, has taken advantage of the offer, i.e., for example, has concluded a contract with the provider. The online identifier is, however, insofar as the partner company and also us, the online identifier together with other online identifier together with other user data. Only in this way can partner company can tell us whether the user has taken advantage of the offer and whether has taken advantage of the offer and we can, for example, pay out the bonus.

Amazon Affiliate Program

We are on the basis of our legitimate interests (i.e. interest in the economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) participant in the affiliate program of Amazon EU, which was designed to provide a medium for websites, by means of which through the placement of advertisements and links to Amazon.de

Advertising reimbursement can be earned (so-called affiliate system).

I.e. as an Amazon partner we earn on qualified purchases.

Amazon uses cookies to track the origin of orders to be able to trace. Among other things, Amazon can recognize that you clicked on the affiliate link on this website and subsequently purchased a product from Amazon.

For more information on the use of data by Amazon and you can find more information about the use of data by Amazon and the possibility to Company: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.

Note: Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliated companies.

Digistore24 Affiliate Program

We are on the basis of our legitimate interests (i.e. interest in the economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) Participant of the partner program of Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Germany, which is designed to provide a medium for websites, by means of which advertisements can be through the placement of advertisements and links to Digistore24 advertising costs can be earned (so-called affiliate system).

Digistore24 uses cookies to trace the origin of the contract to be able to trace the origin of the contract. Among other things, Digistore24 can recognize that you have clicked on the affiliate link on this website and subsequently concluded and subsequently concluded a contract with or via Digistore24.

For more information on the use of data by Digistore24 and the possibility to You can find more information on the use of data by Digistore24 and the possibility to object in the

Company: https://www.digistore24.com/page/privacyl.

Affilinet Affiliate Program

We are on the basis of our legitimate interests (i.e. interest in the economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) Participants in the affiliate program of affilinet GmbH, Sapporobogen 6-8, 80637 Munich, Germany, which has been designed to provide a medium for designed to provide a means for websites to generate revenue through the placement of advertising and links to Affilinet can be earned (so-called affiliate system) can be earned (so-called affiliate system). Affilinet uses cookies to be able to trace the origin of the conclusion of the contract. At Among other things, Affilinet can recognize that you clicked on the affiliate link on this website and subsequently concluded a contract with or via Affilinet.

For more information about Affilinet’s use of your data and to you can find more information on the use of data by Affilinet and on the

Company: https://www.affili.net/de/footeritem/datenschutz.

Registration function

Users can create a user account create an account. As part of the registration process, the required mandatory information is provided to users and processed on the basis of Art. 6 para. 1 lit. b DSGVO for the purpose of providing the user account processed. The processed data includes in particular the Login information (name, password as well as an email address). The data registration are processed for the purposes of the use of the user account and its use of the user account and its purpose. Users may be informed of information that is relevant to their user account relevant to their user account, such as technical changes, by e-mail be informed. If users have terminated their user account, their data will be account will be deleted, subject to a legal obligation to retain data legal obligation to retain data. It is the responsibility of the users to delete their data in case of their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all of the user’s data stored during the term of the user’s data stored during the term of the contract irretrievably.

Within the framework of the use of our registration and registration and login functions as well as the use of the user account, we store the the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as those of the users in of the user in protection against misuse and other unauthorized use. This data is not passed on to third parties, unless it is necessary for the third parties unless it is necessary for the pursuit of our claims or there is a legal there is a legal obligation to do so according to Art. 6 Paragraph 1 lit. c DSGVO. The IP addresses are anonymized or deleted anonymized or deleted.

Comments and contributions

When users leave comments or other contributions, their IP addresses may be stored on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO for 7 days. This is done for our security in case someone leaves unlawful content in comments and posts (insults, prohibited political propaganda, etc.). In this case we ourselves can be prosecuted for the comment or post and are therefore are therefore interested in the identity of the author Furthermore, we reserve the right, on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f. DSGVO, to process the information of the users for the purpose of spam detection.

On the same legal basis, we reserve the right, in the case of the IP addresses of the users for the duration of the survey and to use to use cookis in order to avoid multiple votes.

The data provided in the context of comments and contributions will be stored by us stored by us permanently until the user objects.

Comment subscriptions

Follow-up comments can be subscribed to by subscribed to by users with their consent pursuant to Art. 6 para. 1 lit. a DSGVO be subscribed to. Users will receive a confirmation email to verify, whether they are the owner of the email address entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will contain information on how to unsubscribe include. For the purpose of proving the consent of the users, we store the time of subscription together with the IP address of the users and delete this information when users unsubscribe from the subscription unsubscribe.

You may unsubscribe from our subscription service at any time, i.e. Revoke your consents. We may keep the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to be able to prove that consent was previously given to be able to prove consent previously given. The processing of this data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that at the same time the former existence of consent is confirmed.

Retrieving emojis and smilies

Within our WordPress blog graphical emojis (or smilies), i.e. small graphical files, expressing emotions, which are retrieved from external servers. In doing so, the providers of the servers collect the IP addresses of the users. This is necessary so that the emoji files can be transmitted to the users‘ browsers can be transmitted to the browsers of the users. The Emojie service is provided by Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA offered. Privacy policy of Automattic: https://automattic.com/privacy/.

The server domains used are s.w.org and twemoji.maxcdn.com, which, to the best of our knowledge, are so-called content delivery networks servers that only serve a fast and secure transmission of the files and and secure transmission of the files and the personal data of the users‘ personal data is deleted after transmission.

The use of emojis is based on our legitimate interests, i.e. interest in the attractive design of our Online offer according to Art. 6 para. 1 lit. f. DSGVO.

Contact us

When contacting us (e.g. by contact form, e-mail, telephone or via social media) the user’s details are processed for the purpose of handling the contact inquiry and its processing according to Art. 6 para. 1 lit. b) DSGVO. The User’s details may be stored in a customer relationship management Customer Relationship Management System („CRM System“) or a comparable inquiry organization be stored.

We delete the inquiries if they are no longer necessary.

We review the necessity every two years; furthermore, the legal archiving obligations apply.

Hosting and e-mailing

The hosting services used by us hosting services are used for the provision of the following services: Infrastructure and platform services, computing capacity, storage space and database services, e-mail dispatch, security services and technical maintenance services, which we use for the purpose of for the purpose of operating this online offer.

In doing so, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and meta data and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in an efficient and secure efficient and secure provision of this online offering pursuant to Art. 6 para. 1 lit. f DSGVO in conjunction with. Art. 28 DSGVO (conclusion of order processing agreement).

Google Analytics

We use Google Analytics on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6. Para. 1 lit. f. DSGVO) Google Analytics, a web analytics service provided by the Google LLC („Google“). Google uses cookies. The information generated by the information generated by the cookie about the use of the online offer by the of the online offer by the user is usually transferred to a Google server in the USA and stored there.

Google is certified under the Privacy Shield agreement and thereby offers a guarantee of thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf for the purpose of evaluating your use of our website to evaluate the use of our online offer by the users, in order to compile reports on the activities within this online offer compiling reports on the activities of this online offer and to further services associated with the use of this online offer and the use of the Internet, to us. In doing so, the processed data can be used to pseudonymous usage profiles of the users can be created.

We only use Google Analytics with IP anonymization activated.

This means that the IP address of the user is not transmitted by Google within the Member States of the European Union or in other contracting states of the of the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is transmitted to a Google server in the USA and shortened there.

The IP address transmitted by the user’s browser will not be combined with other merged with other data from Google. The user can prevent the storage of cookies by selecting the appropriate settings on their browser software; users can also prevent the collection of the data collection of the data generated by the cookie and related to their use of the online their use of the online offer to Google and the processing of this data by Google data by Google by downloading and installing the browser plug-in available at and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

For more information on the use of data by Google, setting and objection options, you can find out in the privacy policy ofGoogle (https://policies.google.com/technologies/ads) as well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

The personal data of the users will be deleted after 14 months or anonymized.

Google Universal Analytics

We use Google Analytics in the as „Universal Analytics“.

„Universal Analytics“ refers to a method of Google Analytics, in which the user analysis takes place on the basis of a pseudonymous pseudonymous user ID and thus a pseudonymous profile of the user with information from the use of different devices (so-called „cross-device tracking“).

Jetpack (WordPress Stats)

We use on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6. Para. 1 lit. f. DSGVO) the plugin Jetpack (here the sub-function.

„WordPress Stats“), which integrates a tool for the statistical analysis of visitor visitor accesses and is provided by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Jetpack uses so-called „cookies“, text files that are stored on your computer and that allow an analysis of your analysis of your use of the website.

The information generated by the cookie about your use of this online offer is stored on a server in the USA. Thereby profiles of the users can be created from the processed data, whereby these are only be used for analysis purposes and not for advertising purposes and not for advertising purposes. For further information, please refer to the Automattic privacy policy: https://automattic.com/privacy/ and notes on Jetpack cookies: https://jetpack.com/support/cookies/.

Facebook Pixel, Custom Audiences and Facebook Conversion

Within our online offer is used on the basis of our legitimate interests in analyzing, optimizing and economic operation of our online offer and for these purposes the so-called „Facebook Pixel“ of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. („Facebook“), is used.

Facebook is certified under the Privacy Shield agreement and thereby provides a thereby offering a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Actie).

With the help of the Facebook pixel, it is possible for Facebook, on the one hand, to identify the visitors to our online offering as a target group for the display of advertisements (so-called „Facebook ads“). Accordingly, we use the Facebook pixel in order to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain online offer or who have demonstrated certain characteristics (e.g. interests in certain topics or products, which are determined on the basis of the web pages determined from the websites visited), which we transmit to Facebook (so-called „custom (so-called „Custom Audiences“). With the help of the Facebook pixel we would also like to ensure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect have a harassing effect. With the help of the Facebook pixel, we can further monitor the effectiveness the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users continue to visit our website after clicking on a Facebook ad were redirected to our website (so-called „conversion“).

The processing of the data by Facebook takes place within the framework of Facebook’s data usage policy. Accordingly, general Notes on the display of Facebook ads, in the Facebook data usage policy: https://www.facebook.com/policy.php.

Specific information and details about the Facebook pixel and its functionality can be found in the help section of Facebook: https://www.facebook.com/business/help/651294705016616.

You may object to the collection by the Facebook pixel and use of your data for the display of Facebook ads. To set which types of ads are displayed to you within Facebook, you can use the Facebook, you can visit the page set up by Facebook and follow the and follow the instructions there on the settings for usage-based advertising.

follow: https://www.facebook.com/settings?tab=ads.

The settings are done in a platform-independent manner, i.e. they are applied to all devices, such as desktop computers or mobile devices.

You can object to the use of cookies that are used for reach measurement and advertising purposes, via the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/) object.

Online presence in social media

We maintain online presences social networks and platforms in order to communicate with the customers and users active there and to inform them about our services inform them about our services. When calling up the respective networks and platforms, the terms and conditions and data processing data processing guidelines of their respective operators.

Unless otherwise stated within the scope of our privacy policy, we process the data of the users insofar as they communicate with us within the social networks and platforms, e.g., write posts on our online presences or our online presences or send us messages.

Integration of third-party services and content

Within our Online offer on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) content or service offers of third party providers in order to use their content and services, such as videos or fonts (hereinafter referred to uniformly as „content and services“). (hereinafter uniformly referred to as „content“).

This always requires that the third-party providers of this content, the IP address of the user, since without the IP address they could not send the would not be able to send the content to their browser. The IP address is therefore necessary for the presentation of this content. We strive to use only content whose providers use the IP address solely for the purpose of delivering the only for the delivery of the content. Third-party providers can also use so-called pixel tags (invisible graphics, also referred to as „Web beacons“) for statistical or marketing purposes.

Through the „pixel tags“ information such as visitor traffic on the pages of this website can be on the pages of this website can be evaluated. The pseudonymous information can also be stored in cookies on the user’s device and, among other device and may contain, among other things, technical information on the browser and operating system, referring web pages, time of visit and other other information about the use of our online offer, as well as to be be combined with such information from other sources.

Vimeo

We can use the videos of the platform „Vimeo“ of the provider Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA.

Privacy policy: https://vimeo.com/privacy. We point out that Vimeo may use Google Analytics and refer to the data protection refer to the data privacy statement (https://www.google.com/policies/privacy) as well as opt-out options for Google Analytics (http://tools.google.com/dlpage/gaoptout?hl=de) or the settings of Google for data use for marketing purposes (.) marketing purposes (https://adssettings.google.com/.).

Youtube

We integrate the videos of the platform „YouTube“ platform of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/.

Opt-Out: https://adssettings.google.com/authenticated.

Google ReCaptcha

We integrate the function for recognition of bots, e.g. when entering data in online forms („ReCaptcha“) of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google Maps

We integrate the maps of the service „Google Maps“ of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The processed data may include, in particular, IP addresses and location data of the users which however, will not be processed without their consent (usually executed in the settings of their mobile devices), are collected. The data may be processed in the USA. Privacy policy: https://www.google.com/policies/privacy/.

Opt-out: https://adssettings.google.com/authenticated.

Use of Facebook social plugins

We use social plugins on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6. Para. 1 lit. f. DSGVO) social plugins („plugins“) of the social network facebook.com, which is operated by Facebook Ireland Ltd.

Canal Square, Grand Canal Harbour, Dublin 2, Ireland („Facebook“). The plugins may contain interaction elements or content (e.g. videos, graphics or text contributions) and are recognizable by one of the recognizable by one of the Facebook logos (white „f“ on blue tile, the „Like“, „Like“ or a „thumbs up“ sign) or are marked with the addition are marked with the addition „Facebook Social Plugin“. The list and the appearance of the Facebook social plugins can be viewed here here: https://developers.facebook.com/docs/plugins/.

Facebook is certified under the Privacy Shield agreement and offers thereby a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Actie).

If a user calls up a function of this online offer that contains such a such a plugin his or her device establishes a direct connection with Facebook’s servers.

The content of the plugin is transmitted by Facebook transmitted directly to the user’s device and integrated by the user into the online offer. Thereby, from the processed data usage profiles of the users can be created. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and therefore informs the users according to our level of state of knowledge.

Through the integration of the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer.

If the user is logged in to Facebook, Facebook can associate the visit with his or her Facebook account. If users interact with the plugins, for example button or make a comment, for example, the corresponding information will be the corresponding information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook learns about and stores his IP address and stores it. According to Facebook, in Germany, only an anonymized IP address is stored.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the related rights and settings options for protecting the privacy of users these can be found in the privacy notices of Facebook: https://www.facebook.com/about/privacy/.

If a user is a Facebook member and does not wish Facebook to collect data about him/her via this online offer and link it to his/her membership data stored on Facebook he must log out of Facebook before using our online offer log out of Facebook and delete his or her cookies before using our delete his cookies. Further settings and objections to the use of

data for advertising purposes, are possible within the Facebook profile settings possible: https://www.facebook.com/settings?tab=ads or via the US-American page http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/.

The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

Twitter

Within our online offer functions and contents of the service Twitter, offered by the Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103 USA, may be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can share the content of this online offer online offer within Twitter.

Provided that the users are members of the Twitter platform, Twitter can can assign the call-up of the above-mentioned content and functions to the profiles of the user’s profile there. Twitter is certified under the Privacy Shield and thus offers a guarantee that it complies with European data protection data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Actie).

Privacy policy: https://twitter.com/de/privacy,

Opt-out: https://twitter.com/personalization.

Instagram

Within our online offer can use functions and content of the service Instagram, offered by Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA may be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can share the content of this online Offer within Instagram can share. Provided that the users are members of the Instagram platform, Instagram can the aforementioned content and functions to the user’s profile there.

Privacy policy of Instagram: http://instagram.com/about/legal/privacy/.

Pinterest

Within our online offer can use functions and content of the service Pinterest, offered by Pinterest Inc, 635 High Street, Palo Alto, CA, 94301, USA be integrated. This can include, for example, content such as images, videos or texts and buttons with which users can share the content of this Online offer within Pinterest can share. Provided that the users are members of the Pinterest platform, Pinterest can the call of the above-mentioned content and functions to the profiles of the users there to the user’s profile there. Pinterest privacy policy: https://about.pinterest.com/de/privacy-policy.

XING

Within our online offer functions and content of the service Xing, offered by the XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany, can be integrated into our online offer be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offering within Xing can share within Xing. If the users are members of the Xing platform, Xing can assign the call-up of the above-mentioned contents and functions to the user’s profile there.

Privacy policy of Xing: https://www.xing.com/app/share?op=data_protection.

LinkedIn

Within our online offer functions and content of the service LinkedIn offered by the the inkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can share the content of this Online offer within LinkedIn can share. Provided that the users are members of the LinkedIn platform, LinkedIn may link the call-up of the above LinkedIn can assign the call of the above-mentioned content and functions to the profiles of the users there.

Privacy policy of LinkedIn: https://www.linkedin.com/legal/privacy-policy.

LinkedIn is certified under the Privacy Shield agreement and thereby offers a guarantee thereby a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Actie).

Privacy policy: https://www.linkedin.com/legal/privacy-policy,

Opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.